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3 Simple Reasons Every Business Requires CRM

If your business relies on customers for sales and revenue, a CRM system can become your gold mine.

CRM stands for customer relationship management. A good CRM system is an essential tool to support the sales success of sales leaders, sales managers, and sales people.

Driven by rapid technology developments, modern CRM solutions are today offering businesses with software that is easy to use and accessible across all smart devices, from the computer desktop, to computer notebooks, tablets and mobile devices. Data is securely stored on cloud systesm and there isn’t the need to hire an in-house team to maintain software servers.

There are many reasons for businesses to use a CRM system and enforce the usage of the CRM system across the sales, marketing and customer service functions.

Today we focus on 3 simple reasons every business requires CRM, targeted at a sales perspective.

Efficient Lead Management

CRM system allows businesses to organise and assign leads efficiently across the sales team. Salespeople know what, who and when to follow up with customers and no customer gets missed out. It is also easy to for sales managers to oversee the progress of leads and provide support wherever necessary. When required to re-assign leads, if a certain salesperson is overloaded or sees that certain deals can be managed better another salesperson, it only takes a few clicks and a new salesperson can be assigned to take over a lead with full information.

Know your Customer

Trust is a key component binding the relationship between salespeople and customers. It is a matter of sincerity that salespeople remember information that customers share with them so that customers do not need to repeat themselves.

Salespeople interact with customers through different channels and it is important for all interaction to be summarized in a CRM system; so that they can always be traced back.

Laser-focused Sales Promotions

From the data that a business has collected on customers, it is possible to craft promotions and offers tailored to the customer’s current and potential future needs. This helps businesses and salespeople capture the market better and earlier; and customers are also better taken care of.


As I began earlier, CRM is a gold mine. At times of good economy, the data in the CRM can help you sell more. At times of bad economy, the data in the CRM can become the businesses’ lifeline, helping to uncover missed opportunities and hopefully convert them to actual deals.

Singapore SME Grant for CRM

Up to 80% grant for eligible Singapore SMEs to launch CRM systems.

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